Owning the Media, Instead of Paying for it Should be Your Goal
Using social media to drive customers on to a platform that you own. An audience that you build and own – not an audience that you pay to access from Facebook, Tik Tok and others. An audience that isn’t dependent on an algorithm for your reach.
According to Forbes, brands love podcasting because audiences pay such intense attention and highly value the content.
Podcasting is a powerful and fast growing medium (28% of the US population regularly listens to podcasts), but most podcasters have no idea how to create a distinctive show that makes them different.
The difference between a good show and a great show is never about the content – it’s always about the host.Lets Talk
“What the internet has done is to increase the amount of rubbish content. It has given the idiotic and the illiterate equal billing with your carefully crafted marketing campaigns. Why? Because it is cheap”
Andy Maslen
A podcast, done well, gives you the opportunity to create authority and credibility in your industry. It’s available to a worldwide audience and is far easier to consume than video.
Imagine sharing a message you’re passionate about via your podcast and having those who are tuning in to listen, experience changes in their lifestyle or their relationships. All thanks to you.
We know what you’re thinking – have I got time for this?
The answer is Yes.
It’s something you need to make time for. It is destined to become a business asset rather than a marketing budget liability.
Delivering thought-provoking conversations that grow relationships with a loyal audience faster than almost anything you can imagine. It’s not about talking at people, but rather about motivating and inspiring people to join you.
Everything you need to know about planning, techniques, editing, production, equipment, monetizing your show and publishing can be either learnt very quickly, or subcontracted out.
For now, Podcasting is all about engagement. Finding a group of loyal listeners who find what you offer so valuable that they want to get involved and share it with other people too.
You will no longer need to pay for engagement that doesn’t make it through cluttered newsfeeds on busy social media platforms, or trying to hack algorithms just so your content can be seen. You also avoid the trolls and negative feedback on social media that can easily destroy your business.
You get to market in a way that feels natural and authentic. A simple conversation between two minds. That’s the power of podcasting.Lets Talk
GIVE YOUR BRAND A VOICE – THERE’S NEVER BEEN A BETTER TIME TO START A PODCAST.