In a world where conformity often seems like the norm, it’s easy to get lost in the sea of similarity. We’re bombarded with messages telling
Those with children will recognize the question – “But Why?” It’s always a great question. It not only provides deeper insight for those asking, but
Different, But Not Different Enough. “Most of us have a very simple default frame: if it’s not remarkable or exceptional, ignore it. If someone tries
“Things are the way they are because someone changed the way they were.” It’s tempting to sit back and complacently look at your business and
The One and Only – is that you, or your business? We’re guessing not. In most business sectors these days, there’s very, very little difference. Instead,