The One and Only - is that you, or your business? We’re guessing not. In most business sectors these days, there’s very, very little difference. Instead, it’s a race to be ‘better than’ your competition. Here’s the problem with that thinking. ‘Better…

Different, But Not Different Enough. “Most of us have a very simple default frame: if it’s not remarkable or exceptional, ignore it. If someone tries to sell you something, decline.” - Seth Godin. We all face an abundance of choices,…