Here’s What Few Mediocre Copywriters Understand
For every product/service, there are three types of buyer and you need a different message for each.
It’s never a one-size-fits-all letter. The copy has to be specific to a target audience and has to ask the right question:
  • What would the conversation be with someone who knows our company and what we do?
  • What would the conversation be with someone who is aware they have a need, but they’re not aware that we can fix it?
  • What would the conversation be with people who know they have a problem, but have zero awareness that a solution exists?
“When dealing with people, remember we are not dealing with creatures of logic, but creatures of emotion”
Dale Carnegie
Copywriting tugs at the heart strings first and then plays games with the mind. It’s not the presence of the words that is significant but rather, the voice that those words carry forward that matters.
Use the power of words to not only create emotions, but those emotions to then create actions and from those actions, the results we desire.
Words are not cheap. They are quite expensive. They have a price tag. But done well, they bring riches beyond compare.
We don’t write copy here at Remarkably-Different; we create art.
If you’d like us to paint your vivid vision:

Let’s Talk